Yogeswaran
Gurusamy

• Led all aspects of the sales planning cycle for the region, including forecasting, allocation, wholesale planning, scheduling, shipment, business plan review, incentive and manpower management.
• Managed vehicle logistics and on time delivery performance across markets, identifying bottlenecks and driving improvements. On time delivery reached 90% in 2025.
• Led distributor sales performance, inventory turns, and lead conversion through structured cadences that eliminated waste. Achieved 106% of sales target in 2025 and 102% in 2024, with inventory managed below 90 days. Ford ranked number one in Cambodia and Laos.
• Led regional market intelligence, translating competitive and market insights into forward year forecasts for C suite leadership.
• Designed the regional Fleet Excellence program, delivering 1.6 million dollars in new fleet revenue across 2024 and 2025, including new government tender wins in Malaysia and Cambodia.
• Developed sales programs and assessed distributor business plans, challenging assumptions on volume targets, market demand, and resource requirements. Secured 60% of annual revenue.
• Drove NPS improvement, averaging a score of 90 across 2024 and 2025.
• Implemented standardised sales processes and operating standards across distributor markets for consistency and execution quality.
• Managed compliance requirements including OFAC screening and regulatory requirements across markets.
• Led the transition of South Korea from an NSC structure to a distributor business model, including dealer onboarding, process alignment, and commercial strategy. The new distributor began operations in January 2026.

Dual mandate covering commercial performance ownership across Malaysia, Singapore, Hong Kong, and Mongolia, plus network and competency development across 25 Asia Pacific markets.

• Held P&L accountability across four key markets, delivering around 20% EBIT improvement through strategic restructuring and partner capability building, including Mongolia, Malaysia, and Cambodia.
• Led and supported successful new model launches in each assigned market. The new Ranger goto market plan delivered 300% above KPI for leads and bookings.
• Drove fleet initiatives with dealers and customers, achieving 13% YoY fleet growth in Malaysia.
• Improved customer satisfaction by strengthening distributor capability, averaging 92 points in 2020.
• Led the rollout of new brand identity CI standards across Asia Pacific, completing the upgrade of 20 facilities.
• Executed market reentry strategies and established strong distributor footholds in key territories, relaunching Indonesia, Hong Kong, and Mongolia.
• Managed distributor appointment, renewal, and termination processes, including agreement negotiation, due diligence, regulatory screening, and coordination with the Office of General Counsel, with direct involvement in new distributor selection and onboarding.
• Led product and soft skills training and development for distributor markets, achieving 60% training budget savings with improved training hours.

National lead for retail, wholesale, fleet, and marketing operations.

• Owned full sales KPI accountability for Malaysia across new vehicle sales, market share, stock management, sales force performance, CSI, and marketing activities.
• Established a structured governance framework between OEM and distributor, including monthly PDCA reviews for strategic alignment and operational discipline.
• Developed quarterly commercial campaigns and supported the distributor in planning and executing local monthly and annual campaign launches end to end.
• Grew market share in targeted regions through localised, consumer centric campaigns and tailored incentive strategies that drove measurable retail performance.
• Designed and launched the first ever Distributor Deal Program, subsequently adopted as the gold standard program across the Asia Pacific region.
• Elevated CSI scores to 90%+ through redesigned training programs, rigorous quality standards enforcement, and nationwide audit and mystery shopping programs across the dealer network.
• Established a dedicated Fleet Operations unit within the distributor structure and grew fleet revenue.
• Served as the primary liaison between Ford and the Malaysian distributor, ensuring operational health, policy compliance, and optimal resource allocation.

Led national sales operations, overseeing Area Managers and dealer network performance across Malaysia. Progressed from Area Manager and Field Representative.

• Held full accountability for Malaysia's sales performance across new vehicle sales, market share, stock management, sales force productivity, customer satisfaction, marketing activities, and network harmony.
• Reduced inter dealer price undercutting with a standardised mediation framework that restored healthy competition across the northern network.
• Led and mentored Area Managers to be goal driven and results oriented, building a team culture grounded in accountability, shared objectives, and the Honda Philosophy of the Three Joys.
• Turned around underperforming dealerships through the Focus Dealer initiative, delivering measurable and sustained performance improvements.
• Co developed nationwide dealer level CX standards and sales quality programs that raised service consistency and strengthened long term brand loyalty.
• Designed and executed monthly sales campaigns and annual incentive programs aligned to national volume and profitability targets.
• Enforced SOP and 5S compliance standards across the dealer network through structured, regular audits, maintaining operational discipline and brand consistency.